Resume
Summary
I hold a bachelor’s degree in Business Psychology with hands-on experience in online marketing tools, including Google Ads and Google Analytics. Throughout my studies, I planned, executed, and analyzed numerous quantitative studies. My practical experience includes managing Google Ads accounts, creating targeted audiences and dashboards in Salesforce, and developing performance reports. I also planned and executed monthly email, fax, and print campaigns for pharmaceutical clients, as well as set up social media ads on Instagram and Facebook.
In addition, I created this website and my blog on Positive Psychology, Simply More Happiness, using WordPress. I lead a Meetup group on Positive Psychology with over 400 members and co-lead an improvisational theater group. I am highly motivated to expand my experience in online marketing, with strong communication skills and a background in diverse marketing areas such as Google Ads, email marketing, print mailings, and reporting.
Work experience
Junior Consultant Marketing Excellence & Execution
intouch hcc GmbH | Berlin
December 2023 – December 2024
Key qualifications and responsibilities:
- Planned and realized monthly e-mail, fax and print campaigns for pharmaceutical customers
- Managed different Google Ads accounts
- Created target groups and dashboards in Salesforce
- Developed extensive performance reports
- Set up of Instagram and Facebook adverts
Intern in the field of mental health
move UP GmbH | Berlin
August 2023 – November 2023
Key qualifications and responsibilities:
- Conducted 2 to 3 workshops per week on mental health topics
- Carried out on-site training at different companies
- Interfaced with clients and participants
- Created presentations and handouts
Intern & working student in SEA consulting
ReachLab GmbH | Hamburg
September 2021 – October 2022
Key qualifications and responsibilities:
- Managed several client accounts
- Controlled and optimized the spending of Google Ads accounts
- Created monthly reportings for clients
- Conducted conversations with clients
- Created and restructured several Google Ads Accounts
Marketing & Business development intern
iwoca limited | London
February 2020 – May 2020
Key qualifications and responsibilities:
- Restructured the Google Ads account for the German market
- Received training in Google Ads from experienced colleges
- Helped with content marketing during the Covid-19 pandemic
- Created two articles for the target audience of iwoca
Voluntary social year
Oberlin Berufsbildungswerk | Brandenburg
September 2017 – August 2018
Key qualifications and responsibilities:
- Supervised young adults with disabilities
- Promoted free time activities
- Implemented and led sports courses and creative workshops
- Organized parties and events
Education
Bachelor in Business Psychology
Harz University of applied sciences | Saxony-Anhalt
September 2018 – Feburary 2023
Overall grade – good
Relevant Coursework:
- Methods of Data Analysis – very good
- Advertising and Consumer Psychology – very good
- Conducting Empirical Studies – very good
- Work and Organisational Psychology – very good
- Social Psychology – good
Skills
Digital marketing skills
- Creation of dynamic newsletters with the email tool Acoustic
- Set up of campaigns with the meta ad manager
- Practical experience with Online-Marketing-Tools:
- Google Ads
- Google Analytics
- Google Looker Studio
- Practical knowledge of WordPress
- Keyword research
- Creation of A/B Tests
Languages
- German: Native speaker
- English: Fluent
- Spanish: Basic knowledge
Other
- Proficiency in MS Office programs like Excel, Word and PowerPoint
- Knowledge of Salesforce reports, campaigns and dashboards
- Basic knowledge of SPSS
Hobbies and Interests
- Positive Psychology
- Improvisation Theatre
- Sports (Calisthenics and Swimming with friends)
- Dungeons and Dragons board game nights