Resume

 

 

 

 

Summary

I hold a bachelor’s degree in Business Psychology with hands-on experience in online marketing tools, including Google Ads and Google Analytics. Throughout my studies, I planned, executed, and analyzed numerous quantitative studies. My practical experience includes managing Google Ads accounts, creating targeted audiences and dashboards in Salesforce, and developing performance reports. I also planned and executed monthly email, fax, and print campaigns for pharmaceutical clients, as well as set up social media ads on Instagram and Facebook.

In addition, I created this website and my blog on Positive Psychology, Simply More Happiness, using WordPress. I lead a Meetup group on Positive Psychology with over 400 members and co-lead an improvisational theater group. I am highly motivated to expand my experience in online marketing, with strong communication skills and a background in diverse marketing areas such as Google Ads, email marketing, print mailings, and reporting.

 

Work experience

 

Junior Consultant Marketing Excellence & Execution

intouch hcc GmbH | Berlin

December 2023 – December 2024

Key qualifications and responsibilities:
  • Planned and realized monthly e-mail, fax and print campaigns for pharmaceutical customers
  • Managed different Google Ads accounts
  • Created target groups and dashboards in Salesforce
  • Developed extensive performance reports
  • Set up of Instagram and Facebook adverts

 


 

Intern in the field of mental health

move UP GmbH | Berlin

August 2023 – November 2023

Key qualifications and responsibilities:
  • Conducted 2 to 3 workshops per week on mental health topics
  • Carried out on-site training at different companies
  • Interfaced with clients and participants
  • Created presentations and handouts

 


 

Intern & working student in SEA consulting

ReachLab GmbH | Hamburg

September 2021 – October 2022

Key qualifications and responsibilities:
  • Managed several client accounts
  • Controlled and optimized the spending of Google Ads accounts
  • Created monthly reportings for clients
  • Conducted conversations with clients
  • Created and restructured several Google Ads Accounts

 


 

Marketing & Business development intern

iwoca limited | London

February 2020 – May 2020

Key qualifications and responsibilities:
  • Restructured the Google Ads account for the German market
  • Received training in Google Ads from experienced colleges
  • Helped with content marketing during the Covid-19 pandemic
  • Created two articles for the target audience of iwoca

 


 

Voluntary social year 

Oberlin Berufsbildungswerk | Brandenburg

September 2017 – August 2018

Key qualifications and responsibilities:
  • Supervised young adults with disabilities
  • Promoted free time activities
  • Implemented and led sports courses and creative workshops
  • Organized parties and events

 

 

Education

Bachelor in Business Psychology

Harz University of applied sciences | Saxony-Anhalt

September 2018 – Feburary 2023

Overall grade – good
Relevant Coursework:
  • Methods of Data Analysis – very good
  • Advertising and Consumer Psychology – very good
  • Conducting Empirical Studies – very good
  • Work and Organisational Psychology – very good
  • Social Psychology – good

 

 

Skills

Digital marketing skills

  • Creation of dynamic newsletters with the email tool Acoustic
  • Set up of campaigns with the meta ad manager
  • Practical experience with Online-Marketing-Tools:
    • Google Ads
    • Google Analytics
    • Google Looker Studio
  • Practical knowledge of WordPress
  • Keyword research
  • Creation of A/B Tests

Languages

  • German: Native speaker
  • English: Fluent
  • Spanish: Basic knowledge

Other

  • Proficiency in MS Office programs like Excel, Word and PowerPoint
  • Knowledge of Salesforce reports, campaigns and dashboards
  • Basic knowledge of SPSS

 

Hobbies and Interests

  • Positive Psychology
  • Improvisation Theatre
  • Sports (Calisthenics and Swimming with friends)
  • Dungeons and Dragons board game nights